01 — Our Clean Standard：9-Free Clean System
What we leave out (and why it matters)
- Ammonia-free — We use MEA as the alkalizer instead of ammonia for salon-grade performance without harsh smell.
- PPD-free — No p-phenylenediamine; we use alternative oxidative dye precursors.
- Resorcinol-free — Modern couplers only (still perform 48h patch test).
- No TiO₂ — We avoid added titanium dioxide.
- No SLS — No sodium lauryl sulfate.
- No parabens / phthalates / ethanol alcohol.
- Gluten-free.
Important: Oxidative hair color can still cause reaction. Always perform a 48h patch test.
02 — What’s Inside (and what it does)
A. Color Cream (A) — Color + Care
- Conditioning base: Fatty alcohols + silicone care trio for slip & shine.
- Color system: Blend of oxidative dyes for high gray coverage.
- 12-Botanical Care Complex:
| No. | Ingredient | Benefit |
|---|
| 1 | Argan Oil | Gloss & smoothness |
| 2 | Olive Oil | Softness & conditioning |
| 3 | Shea Butter | Rich conditioning |
| 4 | Macadamia Oil | Slip & comb-through |
| 5 | Cotton Seed Oil | Soft finish |
| 6 | Coconut Extract | Creamy comfort |
| 7 | Aloe Extract | Hydration |
| 8 | Chamomile Extract | Shine & softness |
| 9 | Green Tea Extract | Gloss & antioxidant |
| 10 | Myrrh Extract | Protective finish |
| 11 | Cinnamon Bark Extract | Purified feel |
| 12 | Calamus Root Extract | Smoothing |
B. Developer (B) — Lift + Fix
Hydrogen peroxide to activate dyes and fix color inside cortex.
C. Couture Scent Drop — Jasmine Breeze
- What it is: Hair-safe scent drop for lasting fragrance.
- What’s inside: Coconut, olive, argan, jojoba, camellia, grapeseed, shea, vitamin E.
- How it smells: Creamy opening → airy jasmine, sakura elegance.
- How to use: Full vial = couture trail; half vial = softer aura.
03 — How Permanent Color Works
- Prime: MEA lifts cuticle.
- Develop: Peroxide activates dyes → large color molecules.
- Condition & seal: Cream base + mask lock shine.
- Scent, elevated: Jasmine Breeze trail.
04 — Safety & Compliance
- 48h patch test every time.
- For scalp hair only.
- Do not exceed timing.
- Keep away from children.
- Note: PPD-free ≠ risk-free. Alternatives can still cause reaction.
05 — Full Transparency
- Shade INCI lists available on product pages.
- Allergen disclosure included for Jasmine Breeze.
- Formula updates reflected on packaging.
